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Max Riedel

Max Riedel

11th-generation CEO and President of Riedel Crystal, Austrian glassmaker known for wine glass innovation and design

Jun 1, 2026

11:13
Me.
11:13
And I, and I speak to at least 5,000 or more people a year personally about the function of a proper Riedel wine glass.
11:23
People are shocked because they don't recognize the wine anymore, even though they have it in front of them in different shaped Riedel glasses, and not even including a competitor's glass, which I would motivate people to do to just see how well the Riedel glass works.
11:38
But it's not done by just opening a good bottle of wine and having friends to share it with because sometimes we have a good experience, job well done.
11:47
Sometimes we have a bad experience, and you blame everything and everybody, but never the shape of your wine glass.
11:54
So I also like to compare this with sports.
11:56
Let's consider the game of golf.
16:40
Mm-hmm.

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