Your experience, what are the main challenges that community builders worldwide face?

Um, That's a great question.

I think a lot of it is like constantly proving our worth.

I think in other industries, other roles, you have a very clear target and goal.

KPIs and guidelines of like what you're doing.

I'm doing this and I'm going to achieve this.

I can spend money on ads and I know I'm going to get a 4X return.

So I'm curious, like from your experience, what are the main metrics or how do you usually connect community with business?