
Max North
Director of Strategy& at PwC, leading financial services transformation through digital assets and M&A strategy in London.
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OCT 5
Jun 24, 2026
Beyond digital money: making it real
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Ron van KemenadeHOST
So wh- wh- why do you believe the adoption of distributed ledger technology, digital assets, why has it been limited so far?

Max NorthGUEST
Well, I think the use case at the moment has been relatively narrow, and building upon the points that we just made, I think actually there are three big customer problems.

Max NorthGUEST
There is a problem around some of these processes being quite slow and quite friction heavy, home buying being a really great example of that.

Max NorthGUEST
Secondly, many of these assets have an affordability challenge around them, again, property being a great example there.

Max NorthGUEST
And then finally, many of these assets are quite challenging from an investibility standpoint because they're quite illiquid.

Max NorthGUEST
Um, and what the beauty of this type of technology enables is actually it addresses each of those problems because it makes it much more transparent, much more friction free, actually enables alternative ownership structures which address some of those affordability challenges, and also can reduce the overall investment required or increase the participation in the investment.

Max NorthGUEST
Which means that it should be much more appealing to a wider set of people in addressing those issues.
19 MINS LATER

Ron van KemenadeHOST
simple.Max, your, your view on maybe not just banking, but how, how will this shift or move the, the, the value across the value chain?