So how do you as a small agency manage to keep a lot of customers happy at once when these programs can get very messy? Talk to us a little bit about behind the scenes, like how do you operationalize this? Take that question whichever way you want.

Mm-hmm.

Well, this is the...

I'll try and keep it short and useful.

This is the thing that I could bang on for hours about, but essentially, whole agency is built around the thesis that, that YC put out probably about a year ago now, where they were looking for, for AI-enabled, uh, agencies essentially.

It was their first call-out to, to service businesses.

And whilst that like opened up this can of worms for me in figuring out like how can we scale a lean and really efficient agency, it also makes me consider like when you do have people in the agency, like what is their specific...

... "Here's the campaign goals, here's the ideas for content, and here's themes that are working today on the algorithm." What tools do you use at the moment when it comes to like analyzing LinkedIn posts and stuff like that? Like what are you most excited about tools that you're using today or ones that you've tried?