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Max Kringen
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Sep 7, 2026
738. The Storytelling Strategy That Turns Donors into Believers (And How to Build It) - Annie Wood and Max Kringen
11:57
12:06
12:27
12:35
J
11:53JohnHOST
Look at this incredible thing that we've built together.

Max KringenGUEST
And I think that one so often gets just ignored or sidelined because so many organizations are staying in this engage phase.

Max KringenGUEST
And I will admit, the seasons of story started as a verbal ideation, verbal processing, when one of our story makers was like, okay, that trust framework is great, but how the heck do we build an entire year of content with that? And then it just kind of started to come out where it's like, well, okay, think about spring.

Max KringenGUEST
Spring is when we can do anything, right? In North Dakota, where we are, the snow is starting to melt.

Max KringenGUEST
You can smell spring in the air and you're like, the world is full of possibilities, right? There is so much curiosity about what the rest of the summer is going to bring.
15 MINS LATER
J
27:53JohnHOST
Max, what's stirring up for you?