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Max Koff

Jun 30, 2026

29:25
So what is the customer, what does the customer want in this new segment?
29:29
Well, when we started working on R2, the challenge was essentially trying to deliver that same R1 experience, because that was what had defined our brand.
29:39
And so we did a lot of soul searching to figure out what is it that people are really, you know, latching onto.
29:46
Um, and what we pulled out kind of from the DNA was this same kind of can go anywhere, it works really well on-road, we want it to be comfortable off-road, it fits all your stuff, all your family, your friends, uh, it has a high degree of, you know, autonomy and software, um, and it's just really a pleasant experience, pleasant place to be.
30:05
Uh, and we wanted to really differentiate ourselves from the other vehicles in this segment.
30:10
Um, Jeff talks about this a lot, but what we've done with our roof line and our interior package, like, we're really trying to maximize that experience for someone who has an, you know, outdoor active lifestyle, while not sacrificing everything the R1 developed in the name of cost.

29 MINS LATER

59:05
Okay.
59:05
Like, basically just checking.

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