You don't have to wait until you're big to start doing governance properly.

No, and I think the distinction generally is that those larger enterprise providers you're talking about, they have distinct individuals in those roles, whereas if you're at a smaller stage, and certainly from healthcare support stage or stedway stage, you know, you, Chris, or myself, or my team, you know, we have to wear different hats, but it doesn't mean that those distinctions should be avoided.

Governance is really an important distinction to introduce to a smaller organisation, so it starts to be just ingrained in in the way that the team understands and the language.

Now, that may be a monthly or a quarterly or an annual discussion, but it's still an important distinction from the risks that are associated.

Now, risks are day-to-day.

We can't avoid the complexity and the amount of interactions that individuals have and stakeholders have.

But absolutely, it's really just an amalgamation for an individual at a smaller stage and individual roles at a larger enterprise.

So like, is that kind of partly what you're starting to get out there? Like there's an opportunity to develop the next level of agentic AI stuff, not just language processing.