Frame what IBTM Ignite is, first of all, why it was created and what it aims to do.

So the Ignite program was conceived last year with the support of the Bee Futures program, which was a European funded body that had a central fund that deployed those funds to a number of startup businesses.

And they are very much in the lower end and in the inception.

These are all events businesses, I might add.

that fund was a singular one-off deployment of monies through the european union that's now stopped so b futures as an entity has got stopped but the brand of ignite remains and continues so we have put our arms around it and we've put some of our expertise onto it and we've developed it on from that so it's now an incubator so we're not just working with startups but also scale up so startups are businesses that have been conceived that are in their first zero to a million in revenue, and scale-ups are from a million to three million in revenue.

And what the Ignite program does is that it brings together those startups and scale-ups.

We provide this incubator, so we are providing training and development around financial management, pitching, the deck, all those other nuances that help people get investment ready in order to give them the best possible chance.

if we're going to make a mark and we're going to take it make inroads into this particular industry but then of course then there's a financial aspect of how do we commit to doing that and how do we get involved so you know there will undoubtedly there must be still a financial commitment from people involved in the ignite program but knowing that there's this structured program and structured way of actually bringing their business to the fore and actually pitching for some investment must be a real sort of game changer in in attracting some of that business into the event