So do you think that speed pressure makes the brief discipline better or worse? And do you think that AI makes bad direction cheaper to execute and therefore more dangerous as well?

Yes, yes, yes, and all the above.

I think part of it is, like, last year or two years ago, you know, the idea of what an AI could do was exciting because it felt like it was useful.

And often, it didn't feel like a shortcut, right? Like, it felt like it was someone you could work with.

And I think there was this mentality of, like, oh, this replaces people.

This speeds up processes.

Instead of doing more research faster, or pressure testing an idea before you have a discussion about it but i also think that that messy process we just talked about is actually really critical to figuring out why things work or don't work and so yes ai makes things cheaper and faster to kind of get to fail at make decisions about but you're not seeing how it impacts the other factors that aren't being addressed because none of these tools are sophisticated enough to be a human like they always oversimplify.

I also think

We've Where do they generally come from?

If they start with the answer, and I think they are used as a way to moderate groupthink.

instead of being specific.

And I think what I really mean is, like, if someone has an idea in their head, like, I always like this thing of, you know, feel luxury.

It's like, well, that means absolutely nothing right now because, you know, is luxury like a feeling? Sure.

But if you can stay in a luxury residence inn and get, you know, something from a luxury vending machine, then there isn't really an idea of luxury that exists to all of us.

It's relative.

It's a very leading question, but I'm interested in your perspective.