What else would you say is a reason to use Complainer rather than a base language model?

In the end, it's a bit of function of the maturity of the company and how professional their CX market research departments operate.

Maybe making a comparison, right? If you're a five-person business, then having Excel as your accounting tool is perfectly fine, right? And you are probably good with Excel.

If you're a 50, 100-person company, I sincerely hope that you don't do your payroll with Excel just because of all the built-in error checking, all the built-in processes, the system of record that you have in there.

And I think it's very similar to these kind of insights and research tools and Kaplana in specific.

If you have, let's say, if you do more than three or four of these ad hoc studies a year and you want to have comparability over the years, or if you have a CX tracker where you collect maybe more than, I don't know, 5,000 data points a year then at some point you do want to have these these tools and this quality assurance because you do invest money in the collection and you bother your clients in asking them so you actually want to be sure that what you're taking out of that data also is reliable and i think the second component is also the making it accessible to the wider organization right so i think claude is amazing if you for these quick ad hoc one-off reports right we use it all the time for these things But if you want to have a system of record that others can ping interactively, that you make accessible to functions like marketing or the management, then you want to have quite specific reliability, process quality assurance, again, ways of people having access to that and maybe being able to ping it from within Teams or Slack, and that you can be sure that what it answers is actually based on a solid analysis that you as a professional approved.

I think that's maybe sort of giving an idea of where the strengths of both systems lie.

How do you see the research and insights industry evolving over the next two or three years? What are some of the trends there?

Do you think that they will replace? How we get feedback? How we analyze the feedback? How we understand the feedback? What's your view on that?

Let's maybe talk about the analysis part first.

There, absolutely, I think it's not about we'll do that in the future.

I think we are currently in that transformation already.

Agents completely transform how we gather insights.

Will they replace dashboards? Dashboards are chronically underused.

I think everyone is aware of this problem, right? 60 to 80% of all dashboards are not or hardly used.

How are you as Kaplina helping company really understand the data in the right way?