To kick us off, what are the biggest sustainability challenges and opportunities facing your industry today?

I would say let's walk through the life cycle.

So starting with raw materials, as you mentioned in your intro, the tire industry does have agriculture in its supply chain.

So that's the natural rubber, which grows on trees, mostly in Southeast Asia, some in Brazil.

And so we have an issue of responsible sourcing just like palm oil just like soy and so on other agricultural products so we're very involved in the challenge and opportunity of zero deforestation of human rights in the supply chain in the natural rubber supply chain Together with our competitors, we've formed a roundtable.

It's called the Global Platform for Sustainable Natural Rubber out of Singapore.

And we also do a lot on natural rubber on our own in terms of, for example, FSC certification, the Forest Stewardship Council certification, which you normally find on photocopy paper and so on.

Could you share a part of your work that still surprises you or you think people would be most surprised to learn?