But why are you at Health Europe? What problems are you here to understand and hopefully solve?

Yeah, it's a great question.

And within our clinical solutions business, we look at the problem from two directions.

The first one is the challenge that clinicians are facing today with this overwhelming growth in medical knowledge and having to navigate that.

Studies have shown over the last years that in the 80s, it was estimated that medical knowledge and medical information was doubling every seven to eight years on average.

By the late 2000s, that number had reduced to every three and a half years.

And at this point, depending on your metrics and measures, it's anywhere from every six months to two years.

Matthew, back to you in terms of what you're hearing this week in health, in terms of this workflow integration and the use of AI.

Matthew, from your experience in insurance and financial services, how do you see the CFO balancing strategy, capital, risk and controls?

Strategy, capital, risk and controls.

I wouldn't really say that you would balance them necessarily.

I would say they almost somewhat work as a traffic light system.

So if your controls, your risk, and your capital strategy aren't lined up, then the rest of the growth should not really go ahead.

You need the green lights across the board, and in order to do that, you need to validate the assumptions, double-check the data, double-check the inputs before you then enact the strategy.

And often in the CFO position, you're the one that has to sit there and say, hang on, guys, let's slow down, let's have that conversation.

Are there any examples of how they're using, you, you mentioned the USA briefly, how they're using sponsorship to connect with that developer group more directly?

Yeah, for sure.

I mean, you know, obviously we don't need to kind of illustrate or explain the visibility and the, the reach that a Premier League front of shirt sponsorship gives you.

We don't need to go into full detail on that, but it's worth mentioning that it's, it's obviously huge, and they see huge benefit from that at kind of all levels, not just the developer level, all levels of their sort of b- business funnel.

But in terms of that developer point that I mentioned at the start in the first answer, they've actually been quite, I would say, creative in the early days of the activation of this partnership.

The CMO of Temporal, Claire Bird, has actually hosted a ask me anything on Reddit, which I don't know if you're familiar with, but I guess the clue's kind of in the title.

But they see Reddit as an interesting platform for them.

Can you give us a flavor maybe of what this means for Crystal Palace in commercial terms?

What's your background, and, uh, how did you end up in ETA?

Yeah, no worries.

Yeah, thank, thanks very much for, for having me.

Um, yeah, I, I, I was in the Australian Army, uh, for, for about 20 years.

Uh, had an, an amazing career, you know, e- enjoyed every momen-moment of it and, um, and had some amazing experiences and, and got a lot of great opportunities.

But tow-towards the end of that, that time, I was starting to think about what, what might come next, uh, and thinking about what my options were and, and o- one of, one of my ideas was obviously to go do more study, uh, a- as a way of opening up, uh, some more doors and, and opportunities and, and that led to, to completing the MBA.

So I, I did that back in 2015, '16.

Um, and then getting into sort of a little bit further down the line, six, twelve-month mark, when you guys kind of, you know, you found your feet and you've sort of decided, "Okay, now we can start figuring out how we're gonna grow this thing." Um, what changes did you guys decide to implement, um, and how did you go about beginning to grow the business? And I mean, has it grown since you bought it?

So what can you guys do to help utilities manage the complexity of renewables a- and obviously the traditional types of power?

We add lots of value to, to a utility customer.

Where you touched on the, the challenge of integrating rooftop solar and, and EV charging and things, this is a really big challenge that's starting to pop up, and it's because we're adding these new types of loads and, and generation at the grid edge in the, in the low voltage network, which has never really been the case before.

So the, the distribution grid's never needed to deal with that, and now that all of us as consumers are, are starting to add this to the network, the network's having to adapt.

And so the way the network's been built out, they don't have visibility of that.

There's not a lot of monitoring traditionally in the distribution grid.

So they can't really see what's happening in real time.

Would love to hear about your progress.

Could you just describe exactly what you mean by that?

Yeah, yeah.

I, I've made this point a few times where I would imagine that each sort of generation coming through would potentially look back at the trade that it was before and potentially think that the skill set had dropped a little bit because of either the efficiencies that can be made through technology that therefore makes what you're doing less of a craft because you can bu- bolster it up with other things.

But also because the construction industry is struggling to get people through the door.

The demand on, uh, and this is planners, project managers, electricians across the board, the UK construction industry is screaming for people, and we can AI it up as much as we like, but it's, it's still gonna be shovels in the ground at the start point until we jazz it up enough to, to get there.

But when it comes back to the levels that you mentioned, the, in the middle where you've got a QS and senior QS side of things, if business A really needs a senior QS but they can't find one, but there's a QS that's been a QS for, I dunno, let's say a year, and they wanna be a senior QS, they can just say, "Yeah, we'll call you a senior QS.

We're desperate.

[laughs]

Talk a little bit about how the ECB sponsorship strategy has evolved in recent years and why.

Yeah.

To tell this story, I think, first of all, we've got to go back to 2021.

You know, so obviously five years back, some people might think of it as the time sports sort of caught up with its calendar after the pandemic.

You know, we had the the rescheduled Olympics, we had the rescheduled European Championship football.

But for those working at the ECB in two circles at the time, they might think of it as the sort of moment in time for their strategy, particularly as it pertains to sponsorship.

The sort of analysis at the time internally at the ECB was were underperforming a little here in terms of sponsorship, particularly as it related to the England team.

Yeah,