So let's just start with giving people a vision of what you do.

I'll start with what Mount Auburn is, maybe.

Yes, please.

We are almost a 200-year-old cemetery that was founded in Cambridge in Watertown, Massachusetts, as the first rural garden cemetery in the country.

So our founders had this really incredible, innovative idea essentially 200 years ago that said, let's solve this core social problem of burying the dead.

The cemeteries in downtown Boston were starting to fill up after the city was settled.

And there was like, well, what are we going to do with the dead? And there was also this concern then around health issues with cemeteries, which we know today isn't true.

If you were going to give wisdom to people who wanted to do management change in their organization, especially as big as what you did, what are some tips that you would give them?