But simple does not mean easy, just in case anybody's

listening.

But I'd rather say, hey, you got to execute.

And usually these other franchise owners know that, like, yes, I got to execute.

But if you could execute around a simple system.

and you're focused on that, it's much more doable than trying to focus around something or execute around a bunch of complexity.

And so there's that.

How do you kind of talk people through that?