
Matthew Meston
Founder & Managing Director of M+ Accountancy | ACCA Chartered Certified Accountant based in Armagh, Northern Ireland
2
APPEARANCES
1
PODCASTS
012
DEC 30
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MAY 4
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JUN 1
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Aug 6, 2026
Why a Bookkeeper Should Rethink Their Pricing
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Zoe WhitmanHOST
I would love to know, at what stage were you at in your practice, and what did you think we could help you with that you were looking for at that moment?

Matthew MestonGUEST
And back when I had went to that, uh, meetup, I was still very much setting everything up.

Matthew MestonGUEST
So, uh, I seen you guys as a way of, you know, helping me get the correct, um, controls and processes in place right from the start.

Matthew MestonGUEST
'Cause I know I've had considerable growth over this past while, and I want to be able to continue to grow.

Matthew MestonGUEST
But the fact that I have the controls and processes in place now is gonna make it a lot easier than having to go back and try and, you know, fix, fix things, I suppose, that weren't there.
How Every Bookkeeper Becomes a Finance Partner
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Zoe WhitmanHOST
What is it that you see that you have in your business now compared to a larger business that maybe has systems already in place? Is there, like, something you're seeing differently about the opportunity now?

Matthew MestonGUEST
Where I did work was very traditional, and I wanna give a more personal approach.

Matthew MestonGUEST
One of the things that I hear the most is, from clients, is that basically I don't hear from my, you know, current accountant.

Matthew MestonGUEST
Um, they only, I only hear from them once a year, and that's not really what I'm about.

Matthew MestonGUEST
You know, there is a compliance aspect, and some people just want, you know, their tax calculated and hear from their accountant once a year, and that's it.

Matthew MestonGUEST
But what I want is a more personal approach that, you know, the client can call me up or send me a WhatsApp or a voice note at any stage, and, look, I'll get back to them, and we'll talk through the different, you know, options and help them make the real-life, uh, business, um, decisions.

Matthew MestonGUEST
So I would give them the information to help make them decisions there and then as opposed to, you know, traditionally it's, you know, the year-end has passed, the client has made a decision, and it might've not been the, the correct decision.
