Mm-hmm.

And this external advisor started to talk more and more about the concept of performance-based contracts.

So to just briefly recap that, you know, uh, a performance-based contract is where part of or the whole of our, what we invoice to a client, um, is based on outcomes.

Uh, and um, that person introduced the concept to me, and I bought into that a lot, right, when I was there, and I, I, I tried to introduce that to a handful of clients.

And would I say it was a failure whilst I was there? Maybe not, but it wasn't as, as successful as I, I would've liked to have, like, liked it to have been.

So when I was thinking about going and doing my own thing, um, for me, that was like a core pillar of the business.

And I, and I'll tell you why.

Mm-hmm.