... and just focus on paid for you.

No, uh, I mean, I, we don't want to make the investment sort of get in the, the way of you providing just great content and knowledge into the ecosystem.

In the end of the day, the, the service all stands on, uh, a trust relationship that we have with our members that we're gonna deliver them the best content available for them based on where they are in their career.

Um, so the knowledge and the credibility of that knowledge, I think, is paramount to everything.

Um, and certainly, um, we have customers that are having a lot of success without having to put pay behind it, and we, we love that.

We wanna see, whether you're a creator, whether you're a business, we wanna see the people get success and create economic opportunity.

Sometimes the way to do that at more scale does involve actually boosting so you can reach more of the people that maybe aren't following you, right? Um, and, and that is a, a decision hopefully we make easier by giving you good measurement tools so you can actually see the return on the investment.

The- what was the pivotal year for creators? Was it last year or do you think it's this year?