think two

big ones that always stand out are routines and consistency.

When I think about routines from a fitness standpoint, that's your sleeping, your nutrition, your hydration, your training, right? From a business perspective, think about all the processes and procedures that happen day in and day out, week in and week out, like accounting, right? And when you have stronger systems in place and tech around those processes and procedures and you're constantly focusing on strengthening those systems up over time, that can have a tremendous impact on the performance of your business, just like strengthening routines up can have a tremendous impact on the performance of an athlete.

And you've got to be consistent.

We all know that one workout is not going to make or break your fitness.

But when you

Yeah, tell us about the new campaign that you're doing with QuickBooks and what sets it apart from other programs that you might have used in the past.

Oh, I'm pumped for this campaign with QuickBooks.