Can you actually deliver that on a commercial scale? Or does growth inevitably mean that more children fall through the cracks?

It's a really good question.

There's something we think about a lot.

I mean, you know, keys, epic value, so excellence, passion, integrity, care, sit at the heart.

I mean, it's the DNA of everything you do.

You know, you meet any other person who works with or for keys and you'll get similar kinds of answers.

Building Keys Inclusion Pathways, we are not a stack it high and sell it cheap kind of offer.

Did working in educational tech sales give you an idea of what to do and what not to do? I know there's two separate questions there, really.

What does that journey tell us about whether EdTech actually solves the problems we claim it would?

It's a tricky question because I think EdTech, like any tool, can be used really, really well.

If you know what your reason why is, you know, why do you pick up a hammer? Well, it's because you want to put a picture on the wall.

You know, you're not going to use it for many other things, et cetera, et cetera.

And I think EdTech carries the same kind of benefit.

I think the downside to any new technology, particularly at a point where, you know, you could perceive it society as a whole is adopting education technology alongside other technologies, is it can be misused, it can be overused, it can be used as a substitute for things that it shouldn't be used as a substitute for.

And I think where EdTech runs the risk of falling foul in serving what it claims to be its purposes globally is it can be used really well in some cases.

It is an educational outcome, but it's just phrased differently, isn't it?