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Matt Ruttenberg

Aug 12, 2026

7:13
Where you kind of do that, touch that point on and make that feel right.
7:17
Yeah.
7:17
And this is why it's not for everybody.
7:20
Right.
7:20
This is why, you know, it shouldn't be the first thing you invest in.
7:24
Absolutely.
7:24
It should not be.

18 MINS LATER

25:54
What are some of the just kind of indicators that you're seeing that kind of lead you to say yes or no to somebody and make this being a tool for them?
16:06
What does that typically look like?
16:08
Yeah, let's start at the bottom.
16:09
Let's start with the simple IRA.
16:10
You know, obviously, if you do a traditional or Roth IRA just on your own.
16:15
That's something that you can either do on your own.
16:17
You can hire a financial advisor.
16:18
You can do whatever you need to there.

8 MINS LATER

24:37
Tell me a little bit about how that is definitely something working with you guys that you can do, but not necessarily something you might be able to do with some of those, say, prototype plans.
SanaHOST
4:34
So let's say for a business owner, Matt, who is already profitable, starting to do well, what does the gap usually look like between the retirement plan they currently have and the one they could have?
4:50
Absolutely.
4:51
And so let's start with understanding the structure of a retirement plan stack, as we call it.
5:00
And, you know, imagine an upside down three or four tiered wedding cape.
5:04
Right.
5:05
So now the smallest layer is on the bottom, the biggest layer is on the top.
5:08
And that is your retirement plan stack.

6 MINS LATER

SanaHOST
11:07
I mean, what do you suggest?

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