And why? Why did it fit?

Well, one of the stipulations, we had to have a little bit cooler weather, a little bit of a breeze this year, which you did.

You did.

You figured that one out, so we can continue the relationship.

But, no, in all seriousness...

It was probably the easiest ask that I've ever had to pitch to our board, our group, when we showcased from us being out here to our marketing team of what they put together on that singular event for the first time for us.

When we took it back to the board, there was zero pushback.

So, Matt, with this partnership with the Chicago Adaptive Open, how do you hope to see this event continue to grow and evolve over the course of this partnership?