Mm-hmm.

So, like, let's just use voice AI.

There's a provider out there that's way better at voice AI than I'm ever gonna be.

We'll partner with that.

But when it comes to our data and AI and, you know, making our reps more efficient and building the fundamental TMS system, we're gonna build 100% of that.

Um, and so look, I'm, I'm a big believer that Arrive's got a lot of advantages from a technology perspective.

A, we don't have tech debt.

Mm

How do you keep the DNA and the fabric and the identity of Arrive Logistics where it's currently at while also blending in this new talent in such a short period of time?

Yeah, I mean, we hired 500 people in 24, 650 in 25.

So we've always kind of been hiring.

Obviously we're gonna accelerate a little bit of that.

But I mean, everything we talk about is hire, train, retain.

At the end of the day, for us to service our customers and our carriers, we have to hire great people.

And we hire 90 plus percent of our people out of college.

So tell us a little bit about how the investment is going to help you grow that.

So, you know, and also if you can just tell us what's the secret sauce.

We could spend the next hour talking about a lot of the different things that we're doing that we think are making a difference.

But I'll start at an industry level and basically say some of the themes that we're seeing are provider consolidation.

And so a lot of shippers, when the market is really tight, like during COVID, they add a bunch of providers to their network.

And then as markets settle in and the market gets a little easier for the shippers, they start to consolidate their providers.

And so really focusing on not being consolidated.

So being a provider that offers really great service that they can rely on, they wanna be able to work with five or 10 providers instead of 50 providers.

So at Arrive, is your technology proprietary? Kind of what does it allow you to do that, you know, is helping you win