So tell us a little bit about what you're doing in Myrtle Beach and what you were hired to do.

Sure.

So I think like a lot of communities, when you find communities that have organizations where the Chamber of Commerce and the destination marketing organization, maybe even the economic development, when you have multiple entities, it gets a little fuzzy, right? It just gets fuzzy.

And it's really hard to tell who's leading what.

And I don't think that's really a positive.

I think the camaraderie is good.

I think the collaboration is good.

Talk to us a little bit about what the future looks like and how you're approaching moving this entity forward and all of these entities and collaboration forward.

... who drives that conversation?

Yeah.

It's, it's interesting.

So I actually, I personally, I'm the CEO of the collaborative, and then we have presidents of different organizations.

I actually work for the collaborative board, and so the collaborative board is, is, is really kind of that parent company, sort of the Yum! Brands, you know, of, of economic and community development.

So, so that's, so that's who I work for.

Recently, I was in a board meeting, and it was the collaborative board meeting.

Yeah.