What were some of the objections that you had to handle? Like, did they already have somebody cleaning their windows? Were they not happy with them? Like, what was the opportunity when, that you looked at?

I loved it.

I would go in and first my shirt would say, uh, FISH Window Cleaning.

They'd be like, like, "W- we don't need fish, buddy.

This is a car dealership," whatever.

I would go in, and I knew how to find the general manager.

Like, that was the key.

It's like, how did you start to like unpeel that onion to be able to build that and scale that with your company?

How did you come to be the CEO of E4E Relief? Tell us a little bit about your trajectory.

When people look at a CEO's career, they often assume there was some master plan in place, but honestly, for me, personally, I look back and I think it's a whole series of small moments that have added up over time and have compounded into the realization of me being the CEO of such an beautifully mission-driven organization, E4E Relief.

E4E Relief has the ability to help people thrive after their hardest moments.

We are an organization that partners with over 200 corporations around the globe today, who represent about seven million folks worldwide, who have the opportunity to apply for financial assistance through our platform.

Mm

... we don't have business.

A business needs to have buyers of goods and services, and typically, those buyers of goods and services exist outside of the business.

So I think the business is looking at it not only from their own internal lens, so from, I'll call it the top-line perspective.