I'd love to hear more about how you guys are approaching that, what sort of IP you guys have in that regard, but tell us how you're, how you're carving out some space for yourselves as Beyond Pulse, Matt.

Yeah, sure.

Sure, yeah, and it's a very clear space for us that, uh...

You know, most, a lot of us here were former coaches or c- some of us are current coaches still.

Not, not me, but others.

And, you know, this tech, like Catapult, you know, is a big competitor, stat sports, player data, uh, they're awesome.

I mean, those are great technologies.

Yep

Why should fifth graders wear performance technology at all?

It is a great question.

And I have four kids who've all The youngest is in his late teenage years.

So they've, I've had four kids go through all the different levels of this.

And I would have been hesitant as a parent, if somebody had come to me at this age and said, Hey, we're going to wear something, you know, uh, my mind would have jumped to, Hey, this, you know, we are taking this too seriously.

Um, with the product that you're using, which we're really happy you're using it.

It's called flow band.

man, you work way too much this week?