How do you like it so far?

It's awesome.

I mean, obviously, Bruno knows how to throw a party.

He wasn't expecting this when I got here, but...

The food's great.

We've really enjoyed coming here.

We've been here three or four times.

Well growing up I didn't really

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I would say like we definitely don't hate Facebook ads.

You know, Meta is our main acquisition channel like by far.

Like, you know, we essentially leaning into Meta as much as possible until, you know, we reach that cap, at which point we'll kind of look to diversify a little bit.

We do do well organically though.

You know, we probably over-index o- on organic, uh, acquisition.

Um, what I would say is that we're not the type to kind of lean into trends quite so much.

So how-- like what are your, your athlete activations typically include? Like do you have deliverables they owe you? Do-- is it, is it more kind of um, just agreed that, that you're, they're, you're gonna start showing up in their content because it's such a part of their lifestyle? Like how are you, how are you structuring these, these macro deals that you do with these like bigger profile athletes?

And talk to us a little bit about that path that, you know, that you were on.

Yeah, so I never played AAA hockey growing up.

I got cut every year, which ultimately probably ended up being the best thing for me.

You know, I played a timing A. I was probably one of the best players on the team and the league, you know, from a point production standpoint.

Obviously, that changed later in life for as much, but...

You figured out your role though.

Yeah.

this league's