In your experience, How many channels do you typically look to leverage when you're running outreach? And how has that affected your ability to be successful when helping clients and the businesses that you've worked for?

Yeah, I think channel strategy is always something that's kind of top of mind with the founders that I work with.

A lot of the founders that I talk to, they're at different stages, right? So the big thing is understanding where they're coming from.

A lot of the founders that I've worked with kind of tend to fall in the bucket of, we have all these channels and we don't really know where the ROI is coming from.

So they have listened or seen on Google or an ad's popped up or somebody's reached out to them that they need to do paid ads or they need to do ads on social or they need to do more events or they need to do more digital and...

And they kind of have this like hodgepodge of channels and no real understanding of like how they're getting their leads ultimately.

Or they have a lot of channels that are driving really good brand awareness, but then they don't know how to convert that brand awareness top of funnel to more bid funnel and qualified conversations.

you've taken a different approach like you you've actually fully embraced this idea of building relationships and um you you know you have this this thing called the the fractional cro collective can you tell us a bit about that and sort of why you think that is the right way to approach um offering the services that you do to these businesses