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Matt Kelderman

Oct 22, 2026

21:24
Have them negotiate on the $8,000 off the listing price because that doesn't really mean anything in terms of saving them any type of
21:31
money.
21:33
Understanding the math of the transaction helps.
21:35
Reducing the sales price is probably the least effective thing you can do to keep money in your client's pocket right now.
21:41
I understand if we get deeper into the loan, and we're talking about principal and interest and those types of things, that might matter to some people.
21:47
But I would much rather have that money in the form of cash concessions if the contract can bear it from a percentage standpoint all day long.
21:55
We've talked about this before, as agents not understanding how to negotiate it.

17 MINS LATER

39:19
And, and we're seeing that there's that the builders are experiencing a massive slowdown.

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