What do you think is the biggest financial misunderstanding business owners make?

Yeah, so firstly, thanks very much, Brad, for having me.

It's a pleasure to be here.

Diving straight into it then.

Yes, yes.

Financial mistakes that business owners make.

I think it comes down to not doing the basics, which in my opinion is tracking the numbers and using the numbers to make data-driven decisions.

What do you think made you switch from sort of that massive corporate world into something that you think you may be able to offer SMEs? What gap did you see? Do you think, you know what, I could help out there? Yeah.

... best ones?

So there's a lot there.

There's a lot there.

So first off, nothing starts without a sale.

Um, so you need to be able to feed, feed those vans, and you need to be able to feed those vans consistently.

So you have to think what are, what are the channels that I'm gonna use to feed those vans? So we won't talk about organic.

I'll touch on it briefly, but let's just say you've got a website.

So what's one question you'd like someone to ask you?

So, so out of the box, all out of the box systems, operational systems, CRM system, what should they be doing or where could, would you advise them to be looking at regarding leveraging AI and implementing systems themselves effectively?

Yeah, so there's a lot there.

There's a lot there.

So first off, nothing starts without a sale.

Um, so you need to be able to feed, feed those vans, and you need to be able to feed those vans consistently.

So you have to think, "What are, what are the channels that I'm gonna use to feed those vans?" So we won't talk about organic.

I'll touch on it briefly, but let's just say you've got a website.

Mm.

Okay.

One of the keynote presentations that I do is called The Death of Paid Ads, and yes, it's a bit clickbaity, but that is the direction we're going in at the moment.

ChatGPT at the moment is still one of the biggest large language models that people are interacting with.

They've got approaching 900 million users.

Most of those users, well over 50%, are just using it for web search.

Why? 'Cause humans are inherently lazy, and they're always gonna look for the easiest way to get information.

What is interesting is to just look back sl- slightly and just say everyone is comparing AI with the internet and the birth of the internet, and there are comparisons, definitely, life-changing technology.

Yeah

Like what am I missing? So what do you think is the biggest barrier for small businesses in that context?

I think there's a couple of things, Stacey.

I think the first thing is they're worried about the effect it will have on their business.

And I think also, you know, we've had the Hall Moses and Gary Vaynerchuks of this world telling us that we must be producing a massive amount of content and poking it out there every day.

And the problem is with that is that, you know, people...

They judge themselves by the people that are a lot, lot further ahead of them in their entrepreneurial journey.

And I think as a result of that, when ChatGPT first came out, the very first version 3.0, there were versions before that, but they weren't generally accessible in the way that we see it with the chat interface.

Like why are we not making that more interactive and therefore more accessible, right?