Breeding can very much be a long-term game, can't it? And you think long-term because of it.

Yeah, I think you're right.

We're looking at the conference this year.

The headline is Breeding for a Brighter Future.

We're not talking about a game we're making in one or two years.

We're looking to discuss topics that are going to be impactful for the next 20 to 50 years.

So on the beef side, we've got sessionals on feed efficiencies, And we're very lucky to have Lee Leachman from Stabilizers coming across from the US to talk about the work they're doing with feed efficiency trials in the US and how they're really dialing that in on the Stabilizer breed and making those cattle as feed efficient as possible.

It was quite an eye-opener.