Skip to main content
Matt Griffith

Matt Griffith

Matt Griffith — fourth-generation Williams, CA rancher, WSR Insurance agent/owner of Griffith Livestock, and radio host (1494 2AY, Albury-Wodonga) of The Journey podcast.

Sep 7, 2026

Sorting Pen: The California Cattleman Podcast

Sorting Pen: The California Cattleman Podcast

S6 E18: Sorting through why new Livestock Risk Protection and PRF updates make now the time to call WSR Insurance

Sep 7 · 36m

Katie Roberti
Katie RobertiHOST
4:32
But I know there's other changes to LRP that you want to discuss as well.
Matt Griffith
Matt GriffithGUEST
4:36
Well, myself, I see a huge opportunity with the unborn calf option having a 52-week offer.
Matt Griffith
Matt GriffithGUEST
4:44
And as volatile as the market has been, This is something I hope people are paying attention to because the length of the unborn offer hasn't been 52 weeks until this crop year.
Matt Griffith
Matt GriffithGUEST
4:56
So what that means is we could be writing an LRP for somebody whose calves haven't hit the ground and ensuring a market price into the fall of 2027.
Matt Griffith
Matt GriffithGUEST
5:05
You know, we're at September now.
Matt Griffith
Matt GriffithGUEST
5:08
We can be ensuring the offers that are available for September of 2027 today, even before that calf hits the ground.
Matt Griffith
Matt GriffithGUEST
5:16
But the LRP program as a whole, I feel like most people have heard about it, but I'm not sure everybody understands it.

19 MINS LATER

Jim Vann
Jim VannGUEST
24:50
Within that, we're going to shuffle a few things.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.