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Matt Freestone

Matt Freestone

Founder and Managing Director of Unmatched, a Diamond HubSpot Solutions Partner based in Bury St Edmunds, UK.

Aug 14, 2026

UK Director Business

UK Director Business

How a CRM can revolutionise your business | Matt Freestone, Founder & Managing Director of Unmatched

Aug 14 · 58m

Sue Wilcock
Sue WilcockHOST
21:01
so tell us about a crm system and how it can change your business
Matt Freestone
Matt FreestoneGUEST
21:09
Yeah, I'll use an example of a company from Barry Snedman's in Suffolk, which we are working with at the moment.
Matt Freestone
Matt FreestoneGUEST
21:16
I won't say their name or anything.
Matt Freestone
Matt FreestoneGUEST
21:17
They do sponsorships.
Matt Freestone
Matt FreestoneGUEST
21:19
So you can buy sponsorship for this business and it's all stored on a Google sheet currently.
Matt Freestone
Matt FreestoneGUEST
21:25
So every line in that, you know, sponsorship is there.
Matt Freestone
Matt FreestoneGUEST
21:28
And then there's just a notes column.

21 MINS LATER

Sue Wilcock
Sue WilcockHOST
42:22
If you

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