best way probably to describe it is it's a a group of commercial partners i mean you look at who the partners are there are there are vets there are technology there's genetics um there's um chemical uh companies housing companies have come together all with the aim of trying to um improve mobility on farms so i suppose probably more for you matt what brought these people together what what What's driven it forward to make this a commercial viability or to bring these commercial partners together to want to make this better on farm?

Yeah, that's exactly right.

This stride initiative is focused around a number of commercial partners that I think were very frustrated and had a lot of empathy for farmers who were trying to get on top of lameness or poor mobility problems.

So the partners are, as you outlined, companies from animal health such as SIVA and IVC Farm Vets, technology companies like Herd Vision, Accents, Hoof Count, Neogen.

Nobax, another new animal health product, Cursia, and Timor Engineering.

And as I mentioned, what we all had in common was a frustration that the level of poor mobility was higher than we would really like as an industry.

And we recognize that this wasn't just a problem that the farmer needed to address by themselves.

It's now online, but for anybody that hasn't seen it, what can you tell us about it?