What parts of the Hurtigruten experience are harder to communicate until you've maybe actually been on board?

It's a great question because even people in the U.S., a lot of them can't even point out to all 50 states on a map, let alone where Norway is.

And so understanding all of the different opportunities can sometimes be a little bit confusing.

The Northern Lights is obviously a big one.

I think that the things that are harder to understand are harder for us to really try to communicate to whether it's the travel agents or their clients.

is the closeness to the community some of that is even seen really through the culinary experience i will have to admit i've been selling this product but until you get on board you really can't understand the quality and the level of expertise that we have with the chefs and the servers that are serving you the food is unbelievable for this type of experience And you've got several different options, whether it's on the Coastal Express or whether it's on our signature offerings.

And so you're not eating in the same restaurant or eating the same type of cuisine.

Can you talk about what the difference is?