Yeah.

i mean you know in so many ways it's the the answer continues to be follow the money right and when a portfolio starts to grow folks do tend to try to get a little bit tight on the budget uh internally and where do they normally um try to squeeze first um well the the cogs the cost of goods sold right And in a digital business, the cost of goods sold is your support team.

So you very often do see that the first ones to get cut end up being the support team.

Today and nowadays, it is a little bit different because there are a lot of efficiencies you can gain with AI in a support context.

I believe strongly in a very strong hybrid support environment.

It's gotta be lots of humans and lots of AI.

I think that that makes for the best support overall.

I used to ask this question about five, 10 years, but with AI, who knows, you know, looking ahead two to three years, what separates WordPress products that will thrive from those that won't in your personal perspective?