Matt Cole
American football player
16
APPEARANCES
11
PODCASTS
024
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Sep 15, 2026
FOMC Outlook, Clarity Vote, & Digital Credit | BMTV Sep. 15, 2026
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31:58Sean HaganHOST
How have you seen the investor base of your perpetual preferred evolve over time? And where are you hoping to see it go from here?

Matt ColeGUEST
Yeah, right now, the vast majority of the investors in SADA are either institutional or high net worth investors.

Matt ColeGUEST
And so it's important to note that high net worth investors are retail investors.

Matt ColeGUEST
Someone that has $1 million, $10 million, $50 million to invest as an individual, that is a retail investor.

Matt ColeGUEST
And when you think about the size that they're putting in, that is definitely the vast majority of the investors in CETA today.

Matt ColeGUEST
And what's also interesting about our investor base is both on ASST and CETA, we have a lot of institutional investors.

Matt ColeGUEST
If you look at our ASST cap table, you'll see major, major investors at the top of the cap table.
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39:26Sean HaganHOST
And with long-term yields rising and the Treasury becoming more active in the market through buybacks and your thesis on the dollar, you know, with the long term health of the U.S. financial system being pulled more into the mainstream and the dollar carry trade element baked into something like your common stock, at what point do you think that Main Street is going to start actually putting more weight behind that element of the trade?
Bitcoin DROPS As Treasury’s $6 BILLION Bond Rescue BACKFIRES | Matt Cole
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Scott MelkerHOST
So, A, how much Bitcoin does Strive have now? And, you know, is this SEDA reaching a billion, a meaningful level? Or is it, you know, just a brief stop on the way to much higher?
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Scott MelkerHOST
So I would love to unpack what happened with MetaPlanet and your thoughts on it.
Did the Treasury Just Make a $1M Bitcoin Mistake? | Simply Originals
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18:19RustinHOST
That's the debt doom loop.

Matt ColeSOUNDBITE_SPEAKER
So the Fed's only choice is, how do they wanna lose the long end? And then what do they do to try to contain it? And how big a crisis will they need to justify what they need to do to contain the long end? So what they should do is, I think, basically cut rates to zero at the front end, and then have Bessent do something at the long end.
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26:35speaker_6UNKNOWN
Can you expand on this for the audience?
The 5 reasons Bitcoin is about to EXPLODE!!! [PREPARE NOW] | EP 1578
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56:20OptiHOST
Can you expand on this for the audience?

Matt ColeGUEST
Yeah, and, and there's multiple dimensions on this, and I, I wrote a series of three Bill Ackman-esque posts, and I don't normally do this, and I, and if you've listened to me over the course of the last year or so, I'm generally pretty measured in my bullishness.

Matt ColeGUEST
I kinda underwrite about a 30% average annual compounded rate of growth for Bitcoin, and I've seen over the last few months the emergence of what I view to be a grand slam setup for Bitcoin, and, and it really comes down to a couple different dimensions.

Matt ColeGUEST
Uh, the first one was around the US dollar, and so generally speaking, uh, obviously the US dollar is a fiat currency.

Matt ColeGUEST
When there's weakness in the US dollar relative to other fiat currencies, that tends to be extremely bullish for Bitcoin.

Matt ColeGUEST
And so the chart that you have popped up here, if you were to actually... and, and then, uh, if, if the audience zooms in, what you'll see is that kind of within a rising dollar, the last few bull markets in Bitcoin, so the 2017 bull market, the 2021 bull market, and the 2024, uh, bull market, 2025 bull market, were happening during minor declines in the dollar, which to me, from a macro perspective, kind of bringing back my fixed income hat, makes a lot of sense in the world, that when the reserve currency of the world is losing steam, that will likely be happening in an environment that will be bullish for scarce assets, namely Bitcoin.

Matt ColeGUEST
But interestingly, during Bitcoin's history, it's generally been in a period of dollar strength, so Bitcoin has had its bull markets in small bearish dollar scenarios but, you know, has generally been with the dollar going up.
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73:04OptiHOST
Yeah.
Contract Drafting: Protecting IP in AI Deployment and Development Agreements
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1:26AdrianHOST
And now let's get started.

Matt ColeGUEST
Um, I lead our firm's AI team, and I'm really excited to be giving this presentation today.

Matt ColeGUEST
Uh, IP issues in AI use and AI contracting are really glitchy, uh, important issues.

Matt ColeGUEST
And depending on whether you are signing an agreement for use-- purely for use of AI within your organization or some kind of development agreement, developing your own system or buying a system and building on top of it, the contractual, uh, provisions, uh, have different nuances to them related to intellectual property issues.
Matt Cole Says Bitcoin Is In A Super Cycle — 50% Drawdown Is Bullish Proof
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Tyler RoweHOST
Has it seasoned more quickly than you expected? And what's like the long-term three to five-year upside on, I guess, the addressable market for this product?

Matt ColeGUEST
On the topic of daily dividends and building a track record, that is a important secondary effect.

Matt ColeGUEST
The primary effect was simply to do everything we can as an issuer to reduce volatility and realizing that it actually made sense that the dividend event itself was a source of volatility and and so when we're when we're watching that and and you know you don't really have a a take for why that shouldn't be the case is this it actually should be the case that um you you get a dividend there's no interest or cruel and preferred equities that that it should drop then you know how do we reduce that well we pay a dividend every business day That way the dividend itself every day does not become an event.

Matt ColeGUEST
But I think to your point on building a track record, how I think about this current time for us, also strategy, even though they're so large, is that Every single action that we take in public markets every day is part of that track record.

Matt ColeGUEST
It's just like you are creating over the course of the next few years a history where investors will say, kind of like Bitcoiners, right? Don't trust, verify.
11 MINS LATER

Tyler RoweHOST
But how do you think through, I guess, those metrics? Are there any metrics that are new or unique to the Bitcoin treasury space that you find particularly interesting? Or is there something internally that you could share with us that you use that the broader community may not be looking at?
"Bitcoin Is the Hurdle Rate": How Strive Stacked 14,000 BTC w/ Matt Cole | Bitcoin Backstage
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Isabella SantosHOST
What actually changes about how you run a company when every decision gets measured against Bitcoin instead of the S&P?

Matt ColeGUEST
And so the reason what we set that at the hur- as the hurdle rate is that if you can't, if you don't think you can beat Bitcoin, you should just buy Bitcoin.
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Strive’s Matt Cole: SATA, Bitcoin Structured Finance & What’s Next
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Matt ColeGUEST
Just like bonds, preferred stocks could mean a wider range, a wider array of structures.

Matt ColeGUEST
Seda is a perpetual preferred, meaning that it exists perpetually into the future and it pays a variable interest rate.

Matt ColeGUEST
And I think this kind of gets into one of the misconceptions that people have about Seda that is actually worth highlighting.
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Nate GeraciHOST
And so talk more about how you think about risk in that context, that you have this preferred equity instrument, which to a large degree does depend on the price of Bitcoin.
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How Digital Credit Assets like STRC and SATA Differ from Bitcoin or DAT Stocks
Jun 23 · 56m
Laura ShinHOST
But before we do, why don't we just have you introduce your company, Strive, and your main product, Seda, and then explain a little bit about why you call that your main company a product, despite the fact that Strive is a Bitcoin debt.

Matt ColeGUEST
We're probably on a percentage basis, the fastest accumulator of Bitcoin in the industry.

Matt ColeGUEST
And really in the depths of the bear market, you've seen to Bitcoin treasury companies accumulating what I would say at a meaningful scale and its strategy and strive.
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How Digital Credit Assets like STRC and SATA Differ from Bitcoin or DAT Stocks
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Laura ShinHOST
We're gonna dive into all of these events and the debates around all that, but before we do, why don't we just have you introduce your company, Strive, and your main product, SEDA, and then explain a little bit about, you know, why you call that your main company, uh, uh, product, despite the fact that Strive is a Bitcoin debt.

Matt ColeGUEST
We're probably, on a, on a percentage basis, the fastest accumulator of Bitcoin in the industry.
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"The Fiat System Has Terminal Cancer" - Digital Credit is the Answer | BMP w/ Matt Cole Ep 12
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Brandon GreenHOST
Is there a structuralUh, adoption kind of curve and trend that you're noticing issuing these digital, uh, pref's to start, or these digital credit instruments and, and how are you seeing that, that pickup?

Matt ColeGUEST
You have different holders that have retail and institutional components within them, and they're not broken out.

Matt ColeGUEST
And, and so it's kind of a best guess, but I would say we're probably directionally in that same direction.
6 MINS LATER

Brandon GreenHOST
But I, I am curious, like is it a, is it a sort of and where they have to kind of be bought in on both ideas, or are you tapping sort of a, a different, um, group that isn't comfortable with Bitcoin yet?
Why Is Bitcoin Digital Credit So Important? | Matt Cole
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Matt ColeGUEST
Um, I've been reflecting on this a lot and, and I think the problem that it's solving is actually bigger than I first imagined.

Matt ColeGUEST
So maybe I'll start with what I thought the problem that it was solving is and kind of what I think the problem that it's solving is now.

Matt ColeGUEST
Um, so when, when we first launched SATA, what I viewed it as was just a preferred equity security.
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Are there other Bitcoin-backed type of instruments or assets that you all are looking at, or do you think that it is less of a, "Let's diversify from an asset standpoint, and let's focus on just the Bitcoin-backed credit"?
Matt Cole — He Built a Stock That Pays You Every Day
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I really want to talk about your background, maybe where you grew up and what you were looking to do with your career and what you studied and how you ended up in finance.

Matt ColeGUEST
And I think that's actually critical to some of the success that Strive has had because I view Strive now first and foremost as a structured finance company.

Matt ColeGUEST
And so CalPERS, for those that don't know, is the largest pension fund in America.
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What does that mean to be the first asset management company and to take that approach, and how is that similar to maybe how insurance companies work?
Bitcoin Is About To DEVOUR $300 Trillion - Strive CEO Speaks
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Scott MelkerHOST
What are the challenges to explaining the risk to people when they're analyzing digital credit? 'Cause you still have the, uh, Peter Shiffs and-- of the world screaming about Ponzi schemes, and that's not going anywhere.

Matt ColeGUEST
In, in November, it was, "What's gonna happen when Bitcoin goes down?" Bitcoin was over $100,000.

Matt ColeGUEST
And with both Stretch and Seda, you saw, you know, a little bit north of a 10% decline, but then a quick rebound.

Matt ColeGUEST
So what that means is that-In a big sell off for Bitcoin, they showed substantially less volatility than Bitcoin, and then also rebounded back to par while Bitcoin was still down, you know, kind of in the dumps in a bear market.
13% Paid Daily: Strive Attacks the $300T Fiat Market
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8:22Robin SeyrHOST
Um, what is SEDA? What are you trying to achieve? And [chuckles] maybe for people that are new to the space, how the heck are you able to pay 13% interest when I get in my Austrian bank account 0.3? [chuckles]

Matt ColeGUEST
The dividend is variable, uh, and so it could go up or down relative to the demand and the risk profile and, and frankly, we'll get into this, how much capital the company wants to raise, and then we want to raise a ton of capital to buy a b- ton of Bitcoin.

Matt ColeGUEST
And all these different variables factor into the interest rate because the company is actively working to maintain the price of SEDA in a 99 to 101 range.

Matt ColeGUEST
And so we're trying to, to the maximal extent possible, reduce the volatility of the perpetual preferred stock SEDA, pay a healthy dividend, right? Uh, 13%, to your point, is extremely attractive.
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40:43Robin SeyrHOST
So if you're ready to mine Bitcoin, go to simplemining.io, tell them you come from Robin, and let's mine Bitcoin together.
Why Bitcoin Volatility Is the BULL Case | Jeff Park & Matt Cole
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Matt ColeGUEST
And so that's why I was, I was saying, well, you just wrote a great article on that.

Matt ColeGUEST
And so first off, when you zoom out and you look at Bitcoin from any four year period, nothing has changed.
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16:04Jeff ParkGUEST
And this digital credit finally opens a path, an aperture for that class of investors to come in, which I think is huge.

