Skip to main content
Matt Cochrane

Matt Cochrane

COO of Swedish fintech Fairlo, TEDx speaker, and endurance athlete who shares leadership thinking at dontbealemon.io.

Sep 8, 2026

7:50
But without going into details, can you think of an example of a situation or an individual or an entity where it was difficult to build the trust or maybe where the trust was broken at some point and or maybe where you might have lost it yourself? Were you able to rebuild it? And if so, how?
8:10
Trust is very slow to like cement.
8:18
You can give a little bit at the beginning and it's very slow to cement, but you can lose it very easily.
8:23
So I have had times where I've, and I think we all have, where we'll have a very good relationship with somebody or an entity maybe, but things might happen.
8:42
Maybe you over-promise and under-deliver is normally where things start to go wrong, actually.
8:50
If you sell the dream and then only get halfway there, then that trust is then eroded.
8:55
Next time you go to say, oh, I can build this dream, the question then becomes, well, last time you said that you could double something you only, you know, maybe it didn't grow at all.
13:37
Um, sounds like a very individual, uh, lonely pursuit at times.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.