
Matt Cochrane
COO of Swedish fintech Fairlo, TEDx speaker, and endurance athlete who shares leadership thinking at dontbealemon.io.
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Sep 8, 2026
Leading with Authenticity and Trust with Matt Cochrane
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8:50
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7:50But without going into details, can you think of an example of a situation or an individual or an entity where it was difficult to build the trust or maybe where the trust was broken at some point and or maybe where you might have lost it yourself? Were you able to rebuild it? And if so, how?

Matt CochraneGUEST
You can give a little bit at the beginning and it's very slow to cement, but you can lose it very easily.

Matt CochraneGUEST
So I have had times where I've, and I think we all have, where we'll have a very good relationship with somebody or an entity maybe, but things might happen.

Matt CochraneGUEST
Maybe you over-promise and under-deliver is normally where things start to go wrong, actually.

Matt CochraneGUEST
If you sell the dream and then only get halfway there, then that trust is then eroded.

Matt CochraneGUEST
Next time you go to say, oh, I can build this dream, the question then becomes, well, last time you said that you could double something you only, you know, maybe it didn't grow at all.