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Matt Brannagan

CEO of the Hoffman Institute Foundation, Hoffman Process teacher and coach, retired U.S. Army veteran.

Oct 9, 2026

31:24
[laughs]
31:24
Yeah, no, no.
31:25
But in that lashing out, right, in that moment, the child gets attention, right? It becomes normalized.
31:30
Maybe previously the parent was absent, maybe just absent 'cause they were attending to their needs.
31:35
But if a child needs constant attention and affection from their parents, we learn to pass off certain things as that, as, as affection.
31:44
And so it builds within us certain programming.
31:47
Now, it doesn't always remain that, like, at that place where we're kind of falsely believing any attention is, is good attention.

18 MINS LATER

50:25
Yeah.

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