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Matt Armendariz

Matt Armendariz

Matt Armendariz is a Los Angeles-based commercial food photographer, art director, author, and founder of Matt Armendariz Studios.

Sep 22, 2026

13:50
which is in many ways, you know, beautiful, right? But what makes food visually tempting and delicious? What do you see that many of us, even well-trained chefs, might miss?
14:05
That's a very good question.
14:06
I kind of have to back up into it because I practice a skill where every single person I meet is an expert.
14:15
And let me give you it.
14:16
Let me give you an example.
14:17
If I was photographing, say, you know, $250,000 photo.
14:22
one of six vehicles, I'm selling a fantasy.
18:16
Where do you even begin?

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