you know,

all of that is anecdotal.

And so what I argue in the book is there needs to be some standardization for chambers of commerce so that they know what targets they can shoot for.

Let, let me give you an example of this and how this works in real life.

And I've used this, um, quite a bit.

So Evelyn, let's just say your chamber a and I am chamber B and both of our boards of directors have, have, um, tasked us with increasing revenue by, uh, you know, let's just say by 20% this year.

And they want us really to, to start with membership, right? Well, we don't know what the correct market penetration rate is.

Explain that a little bit, if you could.