So I guess my first question is, what is the role of content within Tunes' wider marketing strategy? Like, how do you think about content and what role does it play, I guess, yeah, in your marketing?

A lot of the content where we do attunes is really thought leadership content, right? We don't do that much content that is going to be very bottom of the funnel.

We do have some sales enablement activities where we try to be more precise, but The bottom of the funnel content that we do is going to be very specific to specific accounts, talking about specific pain points.

So it's really sales enablement at the last mile.

But where we focus most of our effort is on the thought leadership.

raising brand awareness and making sure we are in all the conversations that matter for our customers.

That's really our objective so that we're perceived as the go-to source of information.

Like how do you build a strategy behind that as well? Like how do you decide what topics to go after? How do you decide whether this should be a webinar or a blog post? Like what's the thinking?