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Mathieu Cassier
Vice President of Research & Innovation and Chief Transformation & Digital Officer at L'Oréal, specializing in AI-driven product development and digital transformation.
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Jun 19, 2026
Quand l'IA imagine votre routine beauté
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6:34Mathieu CassierGUEST
C'est— le premier sujet, c'est : comment est-ce qu'on aide les chercheurs, parce qu'on a beaucoup de chercheurs en, en recherche avancée, à découvrir des nouvelles molécules.
L’Oréal and IBM: AI-Powered Beauty from Smart Talks with IBM
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12:02Mathieu CassierGUEST
And he created this, uh, new hair color type, uh, for the market, uh, in France.
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12:10Mathieu CassierGUEST
So if you look a little bit at key facts, we invented sun filters in the 1930s.
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12:16Mathieu CassierGUEST
Uh, there was a very, very big milestone where we also invented not only product, but a reconstructed skin-So in, if you look at 1979, we've been... created this reconstructive cream that helped us to go out of animal testing very fast, and by the way, uh, before the law even asked it to cosmetic companies.
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13:59Mathieu CassierGUEST
So if you look at the way IBM entered into L'Oréal labs, it start by interviewing people.
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14:06Mathieu CassierGUEST
What would help you to do your job? What is your business needs? So it was, by the way, uh, two months ago, a long series of interviews, and from all the people around the world we have in research, in Brazil, in India, in China, Japan, US, France of course.
