And I wonder how many of them are quickly doing a quick chat into ChatGPT or – Claude or whatever platform they're using and say, create me a marketing plan, right? So where do you see how it's changing the game for small business owners and what should they be doing about it? So what's your perspective on artificial intelligence and our small business owners?

So going back to the previous topic that we were saying that I said marketing is a system, I think it's easier to understand how AI can help, you know, because being a small business owner or like medium-sized business owner, one of the issues that many small business owners face is the lack of hands to help.

They have to do, they have to manage their accounting, they have to manage their marketing, they have to manage their operations.

And like, even though you might do it well, there is a plateau like that's my limit, you know, like so for you to scale.

And I always say that to my clients, there is a difference between growth and scaling.

Right.

So growth, if I need to grow my business and I'm doing X with one person, I can do double X with two people.

So what does a good lead generation system look like for a service business here? What elements does that have for you?