They will

probably pay actually after.

I think in a lot of cases, they'll actually negotiate with you as well.

That's the fun part.

But the other thing is they also

take quite a lot of margin from you, right?

And they will also ask you to participate in their services.

maybe to wrap up let's summarize a bit what are the strengths that a manufacturer has that they should be leaning into right so you know as a manufacturer listening to this what should I be focusing on in my company that makes it worthwhile exploring the D2C channel I

so of course, the main core variety is always tablets, right?

But now Groons, the brand that I mentioned, they have gummies.

So gummies is another form.

It's much more pleasurable.

So there are some brands launching tablets that you can put in the water and they dissolve and you have a drink.

So there is a lot of ways to get it delivered.

But the thing is, you cater to different needs, to different delivery systems.

I think