And now with AI coming and streamlining all of this, what are key themes that you're working on? So,

I mean, a couple of things, right? So the first thing, what I'm seeing a big opportunity, let's split the topic in two parts, right? On one side is purely like how can AI help us move faster with our staff, our teams, right? And the second one is can really AI replace some of the softwares and tools we have, starting from the latter.

it looks like it's a yes, right? We've been having historically, like I guess many e-commerce have, some sort of software as a service tools, which you, I would say, get off the shelf.

Right.

Or you develop internally, which now can be replicated.

I'm not saying the whole thing.

Let's not be naive, right? It's impossible.

Exactly.