So I'm curious, how did, how did teaching that course at the same time that you were doing this, like, how did it shape your approach to, like, building and launching this from the ground up?

Yeah, so traditionally, I was a subject matter expert.

I kind of became a technologist accidentally.

I started my career in media.

I worked at Vogue, and then I was producing a product development trade show for beauty, and I thought, I meet all these emerging brands no one knew about back then because there was no direct to consumer.

This was like 2008, 2009.

So I thought combining my love of, like, writing and media with, you know, giving a platform for brands, I created one of the beauty industry's first, like, e-commerce platforms, and that prompted me to go back to school.

[laughs]