Do you mind telling us a little bit about that? What did that identity shift look like for you and what did you learn from it?

Yes, I have had, um, more opportunities to rebrand than myself than I care to mention.

[laughs] And the first couple of times, uh, when I had to rebrand, um, I, I didn't have a blueprint, so it was, it was kinda muddy water.

Uh, so my very first job out of college, I loved it, loved the role, um, and unfortunately, um, I was downsized from that role.

Now, the good news was at the time, um, I was given six months notice.

Um, I had a boss that I love, who I still keep in touch with to this day, by the way.

She called in a favor to another role.

Good.