Yeah.

And then it's just about putting things in place to allow them to thrive, allow them to manage, allow them to manage their lives.

It's all the things that come with being a professional team in terms of completely new level of commitment from the players and staff and everybody involved.

It's professional, so you can pay people to do that and, you know, it, it does have some benefits, but at the same time it's, it's exactly what you think it is, right? It's, it's how many players of quality can we get on the football field? How can we prepare them? When are our practice days gonna be? Um, how much film are we gonna send them? How are we going to train the algorithm to, you know, to kind of like take over what they're seeing in, in their, in their cell phones and everything like that, because we have to do that just to make sure that they're just constantly breathing and watching football at all times.

And what's more, that it's the football and the techniques that we want them to see.

It's, it's everything.

For, for the most part, the biggest thing that, the, the biggest obstacle with the players anyway, is, is just literally changing the culture.

The mission statement