So what sort of things have you started to introduce?

Yeah, the story one actually is Will Effridge came in at under 10s and you say they might spend 13, 14 years and not make a debut.

So for him to come on in that last game is a real sense of achievement for someone who's come through the pathway.

I know we'll get on to some other stuff later in the conversation, but another player that had a success last year signed at the start of under 9s.

That's great because it gives you some confirmation about what you're doing.

Hopefully it's having a really good impact.

What have we done off the field, if I'm honest, Rob? There's a lot gone off the field.

So how do you ensure that that vision is aligned throughout the age groups? And then how does that filter from the academy into the first team set up?