
Martin Sieg
VP Operations at Muuvment; sustainability tech and AI governance expert who co-founded Movement IQ platform for ESG professionals.
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Jun 26, 2026
Shadow AI in Sustainability Teams (and How to Govern It) | George Diplas & Martin Sieg
4:48
5:05
S
4:37speaker_1HOST
So maybe you can tell us more about how do you differentiate your movement IQ from general purpose AI tools and address buyer skepticism with specific proof points?

Martin SiegGUEST
So we built Movement IQ because we were listening to partners and clients saying that they were looking at AI and weren't sure exactly how to get it to do something useful.

Martin SiegGUEST
And that's true for a lot of professionals that they're afraid or they're worried about hallucination.
25 MINS LATER
S
30:36speaker_1HOST
So maybe translate capabilities into measurable operational or maybe financial impact using anonymized examples and repeatable patterns to give us a close.